AI Search Attribution: Connecting Citations to Closed Revenue
Visibility is only valuable if it drives pipeline. Discover how to track verified AI referral sessions, lead signups, and customer acquisition costs across conversational search engines.
Estimate Your AI Pipeline Potential
Audit your domain to see estimated commercial buyer volume and attribution potential.
The 3 Levels of AI Attribution
Unlike standard organic search where UTM parameters are frequently stripped, generative search attribution requires a multi-layered approach:
1. Direct Last-Click Referrals
Inbound sessions with HTTP referrers from chatgpt.com, perplexity.ai, or claude.ai. We track session duration and signup conversions.
2. Assisted Multi-Touch Journeys
Buyers who discover your brand via an AI response, leave to evaluate, and return via direct URL or brand search within 14 days to request a demo.
3. Modeled Pipeline Impact
Statistical regression showing how shifts in Citation Share of Voice correlate with overall inbound demo pipeline growth over 30 to 90 days.
Integrating with Your Existing Stack
Citerecon integrates with Google Analytics 4, PostHog, Plausible, and standard webhook endpoints to stream AI referral events into your primary business intelligence dashboards.
Transform AI Search into Measurable ARR
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